Experience

Change.org, New York — Senior social specialist Feb. 2024 - Present

  • Manage Change.org’s U.S. owned social media channels across Facebook, IG, TikTok, X, and YT

  • Collaborate closely with the campaigning team to amplify petitions and mobilize audiences through social media

  • Achieved over 60M impressions, 4M engagements, and 630K link clicks since February 2024

  • Grew TikTok following by 55K and Facebook following by 38K through organic and strategic content efforts

  • Produced and edited nearly all published content, including stills, explainer carousels, and videos

  • Delivered weekly and quarterly analytics reports to internal stakeholders, highlighting growth trends and actionable insights

  • Supported international markets by providing social media training and assisting in the launch of new regional channels

  • Worked with performance marketing team to launch paid advertising campaigns on Meta

Brut America, New York Jul. 2018 - Aug. 2023

Senior Producer  (2020 - 2023)

  • Produced, shot, and scripted longer-form original videos (3–8 minutes) focused on internet culture, society, and politics

  • Oversaw the launch of Brut’s TikTok channel (now over 2M followers) and developed Instagram Reels strategy

  • Managed and trained a team of three content creators across Snap, TikTok, and Instagram

  • Leveraged data-driven insights to grow audience reach, views, and user engagement

Producer (2018 - 2020)

  • Produced, shot, and scripted social videos aimed at Gen-Z and millennial audiences

  • Launched Brut’s U.S.-based Snapchat channels, attracting over 2M subscribers and generating over $2M in ad revenue

CNN, New York — Social Video Intern Sept. 2017 - Apr. 2018

  • Adapted CNN reporting into successful multimedia content for the company’s social media platforms

  • Edited episodes of “The Update,” CNN’s Snapchat Discover show

Morocco World News, Casablanca — Reporter Oct. 2016 - Jan. 2017

  • Contributed to the launch of Morocco’s first English-language news organization

  • Reported and wrote over 250 stories covering the Middle East and North Africa

Snap, Inc, New York — Global Story Editor Jul. 2015 - Jun. 2016

  • Curated citywide Stories across the U.S., Europe, and the Middle East using user-generated content

  • Built Snapchat’s first foreign-language curated Story (Paris Local Story) and identified daily story leads

Larry King Now, Los Angeles — Editorial Intern Sept. 2014 - Dec. 2014

  • Developed segment research for Larry King’s celebrity interviews

  • Supported executive producers during live studio tapings 

WTBU, Boston — Talk show host/producer Sept. 2012 — Jun. 2015

  • Created, produced, and hosted an award-winning weekly pop culture talk show for Boston University’s radio station

Hothouse productions, Boston — director Sept. 2012 — Jun. 2015

  • Directed an award-winning short documentary on frontotemporal dementia as part of Boston University's student-led Hothouse Productions

  • Worked as lead video editor on the project

  • Received runner-up prize at the 2016 Neuro Film Festival

Education

CUNY Graduate School of Journalism, M.A. Engagement Journalism 

Dec. 2016 - May 2018

Boston University, B.S. Film & Television                                           

Aug. 2011 - Jun. 2015  

SKILLS

Software: Adobe Premiere,  Illustrator, Photoshop, Avid, Canva, Capcut / Limited working proficiency: Final Cut, After Effects

Production: Skilled in camera operation (Sony, Canon, Fuji), direction, audio recording, and lighting

Research: Experienced in video content library navigation, fact-checking, copyright law, user-generated content verification

Social: Sprout Social, Hootsuite, TikTok Business Suite, Meta Business Suite, Meta Ads Manager

Languages

English: Native-level fluency

French: Native speaker

Arabic: Native speaker (Moroccan dialect) 

Spanish: Limited working proficiency